Effect of fashion industry media on consumers attitudes and values for social responsibility.

Abstract

<p>Positive images of the U.S. apparel manufacturing industry led to lower perceived effectiveness scores in consumers (Dickson, 2000). However, recently there has been a rise in media content exposing the global manufacturing practices of major apparel and retail companies. Some of these resources are accurate whereas many of them are sensationalized for viewership. Therefore, the purpose of this pilot study is to examine the impact of viewing apparel manufacturing media on social responsibility beliefs of consumers. Eight variables were identified to assess social responsibility beliefs: knowledge, concern, the responsibility of prevention, possible solutions, foreign issues, suspicion of business intention, altruism, and perceived effectiveness.</p>