Gilbert Adrian was one of the many American fashion designers who came to prominence during World War II. Adrian took this opportunity to assert a distinctive American style, which represented the unique qualities and practical needs of American women. Adrian designs were often referred to in the media as “The American Look.” This look was based on a broad-shouldered silhouette often employed by the designer. He is credited with originating and popularizing this broad-shouldered silhouette, a.k.a. the “coat hanger” silhouette.