Event Sponsorship: The Case of International Front Runners
Event Sponsorship: The Case of International Front Runners
Date
2020-01-01
Authors
Park, Heelye
Olson, Eric
Olson, Eric
Olson, Eric
Olson, Eric
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Committee Member
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Altmetrics
Authors
Olson, Eric
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Research Projects
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Open Educational Resources
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Open Educational Resources
Abstract
Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.