Event Sponsorship: The Case of International Front Runners

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2020-01-01
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Park, Heelye
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Olson, Eric
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Open Educational Resources
The Open & Affordable Education Committee is a cross-campus group working to support the use of free and low-cost resources and innovative teaching practices in the classroom. We accomplish this by promoting open & affordable course material options, encouraging faculty innovation, and empowering our faculty to adopt, adapt, and create open educational resources by providing grants and training opportunities.
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Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

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