The purpose of the study was to explore how body image quality of life and appearance investment relates to gender, Body Mass Index (BMI), satisfaction with life and gratitude. Participants in the study were 260 students from one Midwestern university. There were 108 (41.5%) men and 152 (58.5%) women. Results showed that body image quality of life was significantly influenced by BMI, satisfaction and gratitude but not gender. For the Appearance Investment means, only the gender factor showed a significant difference with females investing in appearance more than males. Appearance investment did not differ by individuals' BMI, satisfaction with life and gratitude. This study makes a valuable contribution in understanding body image quality of life and appearance investment.