Clothing Communication via Social Media: A Decision Tree Predictive Model Song, So Young Cho, Erin Kim, Youn-Kyung Kwon, Theresa 2018-10-19T01:37:32.000 2020-06-30T05:33:41Z 2020-06-30T05:33:41Z 2015-11-11
dc.description.abstract <p>Consumers are increasingly using social media (SM) as an important source of information and as a way to communicate about clothing. SM platforms such as Twitter, Facebook, and YouTube have already been evaluated as successful business take-off tools by numerous clothing brands such as Burberry, Nordstrom, and ASOS (Kim & Ko, 2012). While personality differences have been examined in relation to SM use, one area that remains unexplored is the influence of personality traits on information exchange and dialogue about clothing (Hart et al., 2015). The current study addresses this issue by linking personality traits to clothing communication via social media (CCSM) measured by SM usage for the clothing product category.</p>
dc.identifier archive/
dc.identifier.articleid 1230
dc.identifier.contextkey 9269431
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/115
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Fri Jan 14 18:51:38 UTC 2022
dc.title Clothing Communication via Social Media: A Decision Tree Predictive Model
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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