Influence of Perceived Experiential and Functional Value on Indian Consumers' Mall Satisfaction and Mall Patronage Intention

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2016-11-09
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Sadachar, Amrut
Fiore, Ann Marie
Fiore, Ann
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Abstract

The purpose of the present study was to explore the effects of the perceived experiential and functional value (Sweeney & Soutar, 2001) associated with the retail stores and non-store aspects of the mall on Indian consumers' satisfaction and mall patronage intention. Following the guidelines outlined by Sudman (1980), the data were collected through a mall intercept survey in two malls in New Delhi, India. Five hundred and fifty-two completed surveys were used for the statistical analysis. The survey included 7-point Likert-type scales with items adapted from existing scales with acceptable reliabilities (α > .70). Experiential value associated with retail stores and non-store aspects of the mall contributed to the willingness to purchase from the retail stores and mall satisfaction, respectively. Moreover, willingness to buy from retail stores in the mall and mall satisfaction positively influenced the patronage intention toward the mall. The study offers practical insight for mall managers and mall retailers.

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