The Role of Experiential Value from Product Presentation on Consumer Responses towards an Apparel Website
Fiore, Ann Marie
Offering enhanced visual images of apparel products on a website, such as alternative views, image enlargement, and views of a product on a model, is important because product presentation has been found to facilitate positive consumer responses resulting from both hedonic or utilitarian value.
This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-5. Posted with permission.