The Role of Experiential Value from Product Presentation on Consumer Responses towards an Apparel Website

Date
2008-01-01
Authors
Jeong, So
Fiore, Ann Marie
Fiore, Ann
Niehm, Linda
Lorenz, Frederick
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Altmetrics
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

Offering enhanced visual images of apparel products on a website, such as alternative views, image enlargement, and views of a product on a model, is important because product presentation has been found to facilitate positive consumer responses resulting from both hedonic or utilitarian value.

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This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-5. Posted with permission.

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