Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses
Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses
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Date
2005-01-01
Authors
Lee, Hyun-Hwa
Fiore, Ann Marie
Fiore, Ann
Kim, Jihyun
Fiore, Ann Marie
Fiore, Ann
Kim, Jihyun
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
In this study, we focus on levels of image interactivity technology of a web site and the technology acceptance model to examine factors influencing consumers' attitudes toward the online retailers.
Comments
This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.