Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses
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2005-01-01
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Abstract
In this study, we focus on levels of image interactivity technology of a web site and the technology acceptance model to examine factors influencing consumers' attitudes toward the online retailers.
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This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.
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Sat Jan 01 00:00:00 UTC 2005