Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses
Fiore, Ann Marie
In this study, we focus on levels of image interactivity technology of a web site and the technology acceptance model to examine factors influencing consumers' attitudes toward the online retailers.
This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.