Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses

Date
2005-01-01
Authors
Lee, Hyun-Hwa
Fiore, Ann Marie
Fiore, Ann
Kim, Jihyun
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Altmetrics
Authors
Fiore, Ann
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Research Projects
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Apparel, Events and Hospitality Management
Abstract

In this study, we focus on levels of image interactivity technology of a web site and the technology acceptance model to examine factors influencing consumers' attitudes toward the online retailers.

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This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.

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