The purpose of the study was to compare tendency to regret and compulsive buying tendencies among fashion adoption groups and by gender. Hypotheses were as follows: Fashion adoption groups will differ in (1) tendency to regret, and (2) compulsive buying. Women and men will differ in (3) tendency to regret, and (4) compulsive buying. (5) High (vs. low) scorers on compulsive buying will score higher on tendency to regret.