Older Women's Experience with Online Apparel Shopping

dc.contributor.author Lee, Youngji
dc.contributor.author Damhorst, Mary
dc.date 2018-10-19T01:17:25.000
dc.date.accessioned 2020-06-30T05:34:00Z
dc.date.available 2020-06-30T05:34:00Z
dc.date.issued 2015-11-11
dc.description.abstract <p>The purpose of this study was to explore older women's experiences with online apparel shopping and to increase understanding of how older women shop for apparel online. Research questions were: (1) How do older women experience online apparel shopping? (2) What are the factors that encourage older women to do online apparel shopping? (3) What are the concerns and difficulties that older women have when they shop for apparel products online? (4) How do older women decide whether they will buy apparel products online? And (5) How can online fashion retailers better serve older women?</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/27/
dc.identifier.articleid 1142
dc.identifier.contextkey 9269339
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/27
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50850
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/27/CB_LeeY_OlderWomensExperience.pdf|||Fri Jan 14 23:05:28 UTC 2022
dc.title Older Women's Experience with Online Apparel Shopping
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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