American Fashions for American Women: Early Twentieth Century Efforts to Develop an American Fashion Identity

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Date
2007-11-01
Authors
Marcketti, Sara
Parsons, Jean
Marcketti, Sara
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Apparel, Events and Hospitality Management
Abstract

The article presents an investigation into attempts to create an American fashion identity for women in the U.S. that emerged during the early 20th century, just as the women's ready-to-wear clothing industry was beginning to take shape. The development of design talent in the U.S. is traced through an examination of trade publications promoting a uniquely American fashion sense. Particular attention is paid to the establishment of the publication "Women's Wear" in 1910. Campaigns supporting the development of an American style promoted by the National Ladies' Tailors' and Dressmakers' Association are analyzed.

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This is an author's final manuscript of an article from Dress 34 (2007): 79–95.

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