Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place
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2000-01-01
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Apparel, Events and Hospitality Management
Abstract
The purpose of this study was to examine apparel merchandising issues associated with mass customization from the perspective of college students.
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This poster is from the 57th Annual Conference of the International Textile and Apparel Association (2000): pp. 1-2. Posted with permission.
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Sat Jan 01 00:00:00 UTC 2000