Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place

Date
2000-01-01
Authors
Lee, Seung-Eun
Kunz, Grace
Fiore, Ann
Fiore, Ann Marie
Campbell, J. R.
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract

The purpose of this study was to examine apparel merchandising issues associated with mass customization from the perspective of college students.

Comments

This poster is from the 57th Annual Conference of the International Textile and Apparel Association (2000): pp. 1-2. Posted with permission.

Description
Keywords
Citation
DOI
Source