The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users

dc.contributor.author Kim, Dogyeong
dc.contributor.author Hwang, Jinsook
dc.date 2018-10-19T02:12:12.000
dc.date.accessioned 2020-06-30T05:36:07Z
dc.date.available 2020-06-30T05:36:07Z
dc.date.issued 2016-11-10
dc.description.abstract <p>The main purpose of this study was to investigate the effect of perceived fashion information characteristics on commitment and intention to use fashion Instagram. Additionally, the study segmented Instagram users and analyzed the differences among the segments.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/21/
dc.identifier.articleid 1920
dc.identifier.contextkey 10520969
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/ksct/21
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51162
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/21/ITAA_KSCT_KimD_Instagram_20Users.pdf|||Fri Jan 14 22:33:02 UTC 2022
dc.title The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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