The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users

dc.contributor.author	Kim, Dogyeong
dc.contributor.author	Hwang, Jinsook
dc.date	2018-10-19T02:12:12.000
dc.date.accessioned	2020-06-30T05:36:07Z
dc.date.available	2020-06-30T05:36:07Z
dc.date.issued	2016-11-10
dc.description.abstract	<p>The main purpose of this study was to investigate the effect of perceived fashion information characteristics on commitment and intention to use fashion Instagram. Additionally, the study segmented Instagram users and analyzed the differences among the segments.</p>
dc.identifier	archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/21/
dc.identifier.articleid	1920
dc.identifier.contextkey	10520969
dc.identifier.s3bucket	isulib-bepress-aws-west
dc.identifier.submissionpath	itaa_proceedings/2016/ksct/21
dc.identifier.uri	https://dr.lib.iastate.edu/handle/20.500.12876/51162
dc.relation.ispartofseries	International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream	archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/21/ITAA_KSCT_KimD_Instagram_20Users.pdf\|\|\|Fri Jan 14 22:33:02 UTC 2022
dc.title	The Effect of Fashion Information Characteristics on Commitment and Intention of Instagram Users
dc.type	event
dc.type.genre	event
dspace.entity.type	Publication
relation.isSeriesOfPublication	5d0f3f8c-2190-47b2-bb58-b59e2d1740d5

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