Although an increasing number of apparel businesses are striving to exert ecological and social influences that can change consumers’ purchasing behaviors in relation to sustainable products, consumers still feel hesitant about adopting a sustainable lifestyle. Moreover, consumers tend to engage in a complicated decision-making process due to the motivational and practical complexity of sustainable consumption. Given the growing interest among societies and in many industries, comprehending these dynamics can help improve the knowledge level of consumers, and may stipulate further applications of sustainable stewardship. Thus, this study aims (1) to test the systematic conjunction of CSR drives with attitude and sustainable behaviors; and (2) to examine the heuristic influence of eco-labels/indices from the point of view