How Does Chinese Consumers' Face-saving Affect Sustainable Fashion Consumption? Wei, Xiaoyong Jung, Sojin 2018-10-20T12:24:37.000 2020-06-30T05:39:51Z 2020-06-30T05:39:51Z 2017-01-01
dc.description.abstract <p>given that social norms were found to be more powerful in determining consumers' behavior in cultures where collectivism is pervasive such as in China (Jin & Kang, 2010), we posited that Chinese consumers' orientation to save face (i.e., face-saving) may underlie their propensity towards sustainable fashion consumption. This study investigated three types of product value which are generally related to product (i.e., general product value) as well as green value, which is specifically related to sustainable products. We thus posed the following questions: (1) which value increases commitment to sustainable fashion, and (2) how Chinese consumers' face-saving orientation moderates the effect of each value on this commitment.</p>
dc.identifier archive/
dc.identifier.articleid 1984
dc.identifier.contextkey 11601735
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/45
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Sat Jan 15 00:20:22 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title How Does Chinese Consumers' Face-saving Affect Sustainable Fashion Consumption?
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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