Cow/calf producers rely on forage to supply more than 85% of all feed units to the herd. Yet, many beef producers do not think critically about the contribution of forages to the profitability of their beef operations. They should. As far as forages go, pasture is a far more economical way to deliver feed to cattle than is hay or other stored forages. Recent analyses show that forage from pasture costs 40 to 60% less than stored forage (hay, silage) per pound of beef produced. That is substantial. And records supplied by IRM-SPA from real beef operations show that the most profitable producers feed the least stored forage, relying on pasture more days of the year.