Trade and use of secondhand clothing has been a norm of the western society since antiquity. Today, popularity of vintage fashion, desire for uniqueness and conspicuously low prices of branded luxury used clothes has given rise to a range of consignment stores, boutiques, and high-street concessions that resell previously worn garments (Hansen 2010). Although trade of secondhand clothing is on increase, there is lack of research done on motives that drive consumers to purchase secondhand clothing.