I’m Not a Doctor, But I Can Sew a Mask’: The Face Mask Home Sewing Movement as a Means of Control During the COVID-19 Pandemic of 2020

dc.contributor.author Martindale, Addie K.
dc.contributor.author Armstead, Charity
dc.contributor.author McKinney, Ellen
dc.contributor.department Department of Apparel, Events, and Hospitality Management
dc.date.accessioned 2021-11-03T16:22:05Z
dc.date.available 2021-11-03T16:22:05Z
dc.date.issued 2021-09-01
dc.description.abstract As the COVID-19 pandemic emerged, a widespread shortage of personal protective equipment (PPE) specifically N95 face masks were exposed. This need was quickly answered by home sewers who did not hesitate to answer the request of medical professionals to help fill the PPE shortage. As the United States entered a national quarantine, home sewers turned to social media, specifically Instagram to share their participation and communicate the need to recruit others to join them in their mask sewing efforts. This research aimed to interpret the Instagram post messages shared to understand the motivations of participation in mask sewing efforts. Social media hashtags were used to identify the messages related to home sewing face masks for the pandemic. A netnographic qualitative research approach uncovered five overarching themes: this is helping me, call to action, do it right, rising to the occasion and I’m ready for this.
dc.description.comments This accepted article is published as Martindale, A., Armstead, C., & McKinney, E. “I’m not a doctor, but I can sew a mask”: The face mask home sewing movement as a means of control during the COVID-19 pandemic of 2020. Craft Research. Vol. 12.2 (Oct). https://doi.org/10.1386/crre_00050_1
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/qzXBP5kv
dc.language.iso en_US
dc.publisher Intellect Ltd
dc.source.uri https://doi.org/10.1386/crre_00050_1 *
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.keywords COVID-19
dc.subject.keywords PPE
dc.subject.keywords control
dc.subject.keywords face mask
dc.subject.keywords pandemic
dc.subject.keywords sewing
dc.title I’m Not a Doctor, But I Can Sew a Mask’: The Face Mask Home Sewing Movement as a Means of Control During the COVID-19 Pandemic of 2020
dc.type article
dspace.entity.type Publication
relation.isAuthorOfPublication ba90f383-d045-4044-baca-ed51cf7f3956
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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