The effects of advertisements using the endorsements of culturally-congruent spokespersons on consumer attitude and purchase intention
| dc.contributor.advisor | Suman Lee | |
| dc.contributor.author | Lu, Mingxue | |
| dc.contributor.department | Greenlee School of Journalism and Communication | |
| dc.date | 2018-08-23T07:28:17.000 | |
| dc.date.accessioned | 2020-06-30T07:37:33Z | |
| dc.date.available | 2020-06-30T07:37:33Z | |
| dc.date.copyright | Mon Jan 01 00:00:00 UTC 2007 | |
| dc.date.issued | 2007-01-01 | |
| dc.format.mimetype | application/pdf | |
| dc.identifier | archive/lib.dr.iastate.edu/rtd/14558/ | |
| dc.identifier.articleid | 15557 | |
| dc.identifier.contextkey | 6984448 | |
| dc.identifier.doi | https://doi.org/10.31274/rtd-180813-15743 | |
| dc.identifier.s3bucket | isulib-bepress-aws-west | |
| dc.identifier.submissionpath | rtd/14558 | |
| dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/68097 | |
| dc.language.iso | en | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/rtd/14558/1443092.pdf|||Fri Jan 14 20:22:17 UTC 2022 | |
| dc.subject.disciplines | Journalism Studies | |
| dc.subject.disciplines | Mass Communication | |
| dc.subject.keywords | Journalism and mass communication; | |
| dc.title | The effects of advertisements using the endorsements of culturally-congruent spokespersons on consumer attitude and purchase intention | |
| dc.type | article | |
| dc.type.genre | thesis | |
| dspace.entity.type | Publication | |
| relation.isOrgUnitOfPublication | a90aa4f9-cd8d-4028-bba5-91b31d745f15 | |
| thesis.degree.level | thesis | |
| thesis.degree.name | Master of Science |
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