Targeting the Baby Boomer Market: A Collaborative Marketing and Design Branding Project

dc.contributor.author Lapolla, Kendra-Louise
dc.contributor.author Burdalski, Doreen
dc.date 2018-10-19T06:12:30.000
dc.date.accessioned 2020-06-30T05:29:26Z
dc.date.available 2020-06-30T05:29:26Z
dc.date.issued 2013-01-01
dc.description.abstract <p>This paper demonstrates a creative approach to teaching student collaboration between a marketing course and an apparel design course. It presents specific communication strategies to have students evaluate and negotiate a final concept. Restricting the students to developing a brand and clothing line for the Baby Boomer market provides a structure to make them more objective in the creation of the final project and requires them to research a significant market demographic. This project could be easily implemented by faculty in fashion programs to build stronger communication and problem solving skills.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/156/
dc.identifier.articleid 2588
dc.identifier.contextkey 11934660
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/156
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50214
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/156/2013_ITAA_MMVP_013.pdf|||Fri Jan 14 20:43:43 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Pedagogy
dc.subject.keywords Collaboration
dc.subject.keywords Branding
dc.title Targeting the Baby Boomer Market: A Collaborative Marketing and Design Branding Project
dc.type event
dc.type.genre event
dspace.entity.type Publication
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