"Picture your favorite feminine type. Maybe she is your pinmate or steady, maybe she is just 'the girl of your dreams'- but, picture her dressed up in a good dress, high heels, purse, hat and gloves, in these situations and vote accordingly."

That was the explanation given to members of twelve social fraternities and fifteen independent groups of men on campus by three research workers to find what they do or do not like for "Her" to wear at ISC.