Development of a Conceptual Model to Understand the Adoption of Wearable Technology

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2015-11-11
Authors
Jia, Xiao
Kim, Jihyun
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Altmetrics
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In the past, the most research on e-commerce has been focusing on webpage users and mobile users. In addition, there is a positive relationship between attitude toward online store and purchase intention via webpage and mobile apps. The fashion industry launched wearable technology in 2014; therefore, the purpose of this study is to examine the consumer behavior regarding Smart Watch focusing on attitude shift on online shopping with a theoretical approach.

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