Development of a Conceptual Model to Understand the Adoption of Wearable Technology

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2015-11-11
Authors
Jia, Xiao
Kim, Jihyun
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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In the past, the most research on e-commerce has been focusing on webpage users and mobile users. In addition, there is a positive relationship between attitude toward online store and purchase intention via webpage and mobile apps. The fashion industry launched wearable technology in 2014; therefore, the purpose of this study is to examine the consumer behavior regarding Smart Watch focusing on attitude shift on online shopping with a theoretical approach.

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