Consumer Adoption of Online Collaborative Co-Design

Date
2011-01-01
Authors
Son, Jihyeong
Sadachar, Amrut
Manchiraju, Srikant
Fiore, Ann Marie
Niehm, Linda
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Altmetrics
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Fiore, Ann
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Research Projects
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Abstract

Social networking is being combined with the co-design process, which permits customers to express their product requirements and execute product realization processes with option tools so that a customer can choose an individualized combination of product specification.

Description

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

Keywords
network, co-design, playfulness, mass-confusion
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