Promoting Farmers' Markets: Preferences of Farmers' Market Leaders Witzling, Laura Shaw, Bret Wilson, Marlie Morales, Alfonso
dc.contributor.department Greenlee School of Journalism and Communication 2020-01-29T15:57:29.000 2020-06-30T05:45:19Z 2020-06-30T05:45:19Z Tue Jan 01 00:00:00 UTC 2019 2019-06-01
dc.description.abstract <p>Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.</p>
dc.description.comments <p>The following article is published as "Promoting Farmers' Markets: Preferences of Farmers' Market Leaders," <em>Journal of Extension</em> (2019). Posted with permission.</p>
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dc.identifier archive/
dc.identifier.articleid 1015
dc.identifier.contextkey 16370385
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath jlmc_pubs/16
dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 20:53:16 UTC 2022
dc.subject.disciplines Agricultural Economics
dc.subject.keywords famers' market
dc.subject.keywords farmers' market manager
dc.subject.keywords local food
dc.subject.keywords marketing
dc.title Promoting Farmers' Markets: Preferences of Farmers' Market Leaders
dc.type article
dc.type.genre article
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