Let the ‘Mighty’ Rise Track and Field Performance Top

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2018-01-01
Authors
Joseph, Nigel Adedayo
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The digital design of the garment is an ode to society's fixation on the perception of underrepresented people and not on their merits. The graphic features of the digital textile embody the journey of the ˜Mighty" Harry Jerome through the social climate of the 1960's. The garment contributes to a new way of integrating social awareness by demonstrating critical thinking skills, problem-solving, and creative expression to provoke social ideologies of race, class, gender, ability, sexuality and intersectionality. The performance top gives companies and sponsors an opportunistic advantage of monetizing the athlete's social activism with the marketing and sale of the digital print.

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