Developing a Framework to Understand the Roles of Fashion Leaders and Followers in a Process of Fashion Viral Marketing Campaigns

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dc.contributor.author Kobia, Caroline
dc.contributor.author Liu, Chuanlan
dc.date 2018-10-22T12:59:07.000
dc.date.accessioned 2020-06-30T05:30:55Z
dc.date.available 2020-06-30T05:30:55Z
dc.date.issued 2013-01-01
dc.description.abstract <p>The development of technology in the recent years has impacted many companies’ operations and profitability. Advancing technology comes with new rules for firms to carry out business with their customers and partners. The enormous growth of social media (Twitter©, Facebook©, LinkedIn©, MySpace©, Google©+, Pinterest©, blogs, and virtual worlds) and plethora participation of consumers in these platforms make it imperative for companies to reexamine their business strategies.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/65/
dc.identifier.articleid 2438
dc.identifier.contextkey 11912301
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/65
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50417
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/65/2013_ITAA_CB_031.pdf|||Sat Jan 15 01:23:47 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.keywords Campaign
dc.subject.keywords Media
dc.subject.keywords Leader
dc.subject.keywords Follower
dc.title Developing a Framework to Understand the Roles of Fashion Leaders and Followers in a Process of Fashion Viral Marketing Campaigns
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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