From Literature Review to Conceptual Model: Apparel Brand's Sustainability Efforts and Consumers' Purchase Decisions
| dc.contributor.author | Noh, Mijeong | |
| dc.contributor.author | Johnson, Kim | |
| dc.date | 2018-10-19T00:42:31.000 | |
| dc.date.accessioned | 2020-06-30T05:33:48Z | |
| dc.date.available | 2020-06-30T05:33:48Z | |
| dc.date.issued | 2015-11-11 | |
| dc.description.abstract | <p>As sustainability initiatives by apparel companies increase, our research purpose is to establish and test a conceptual model examining the effect of sustainability efforts on purchase intention. Our model proposes that sustainability efforts have indirect effects on purchase intention that are mediated by (a) customer-brand (CB) identification, (b) brand attitude, and (c) brand loyalty.</p> | |
| dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/130/ | |
| dc.identifier.articleid | 1245 | |
| dc.identifier.contextkey | 9269448 | |
| dc.identifier.s3bucket | isulib-bepress-aws-west | |
| dc.identifier.submissionpath | itaa_proceedings/2015/posters/130 | |
| dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/50820 | |
| dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/130/SSR_Noh_BrandSustainability.pdf|||Fri Jan 14 19:41:53 UTC 2022 | |
| dc.title | From Literature Review to Conceptual Model: Apparel Brand's Sustainability Efforts and Consumers' Purchase Decisions | |
| dc.type | event | |
| dc.type.genre | event | |
| dspace.entity.type | Publication | |
| relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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