From Literature Review to Conceptual Model: Apparel Brand's Sustainability Efforts and Consumers' Purchase Decisions

dc.contributor.author Noh, Mijeong
dc.contributor.author Johnson, Kim
dc.date 2018-10-19T00:42:31.000
dc.date.accessioned 2020-06-30T05:33:48Z
dc.date.available 2020-06-30T05:33:48Z
dc.date.issued 2015-11-11
dc.description.abstract <p>As sustainability initiatives by apparel companies increase, our research purpose is to establish and test a conceptual model examining the effect of sustainability efforts on purchase intention. Our model proposes that sustainability efforts have indirect effects on purchase intention that are mediated by (a) customer-brand (CB) identification, (b) brand attitude, and (c) brand loyalty.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/130/
dc.identifier.articleid 1245
dc.identifier.contextkey 9269448
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/130
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50820
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/130/SSR_Noh_BrandSustainability.pdf|||Fri Jan 14 19:41:53 UTC 2022
dc.title From Literature Review to Conceptual Model: Apparel Brand's Sustainability Efforts and Consumers' Purchase Decisions
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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