Our knowledge about the dimensions of mobile website quality and their effects on consumer satisfaction is still very limited. To narrow the gap in the literature and generate useful insights for marketers, this research explored the effect of apparel mobile commerce website quality on consumer satisfaction and consequently intent to purchase to reveal the possible areas of improvement for future success of apparel m-commerce. Web information quality, website visual appeal, apparel visual appeal, website security show significantly positive effects on consumer satisfaction of apparel mobile websites, while the impacts of response time of website applications and brand trust on consumer satisfaction are insignificant. These website quality constructs collectively exhibit good explanatory power, accounting for 40.6% of variance in consumer satisfaction of apparel mobile websites.