Entrepreneurial Marketing: Scale Validation with Small, Independently-Owned Businesses

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2013-01-01
Authors
Fiore, Ann Marie
Niehm, Linda
Hurst, Jessica
Son, Jihyeong
Sadachar, Amrut
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Fiore, Ann
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Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

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This study developed and validated an Entrepreneurial Marketing (EM) scale by assessing reliability of the EM scale, and testing convergent, discriminant, and nomological validity. Two samples were used consisting of operators of small, independently-owned retail and service sector businesses. The pilot study sample was drawn from small business operators within one U.S. state, and a national sample of operators was used for cross-validation. For each sample, confirmatory factor analyses, measurement modeling, and structural modeling in Structural Equation Modeling offered support for reliability and construct and nomological validity of the instrument. Implications and future research using the EM measure are discussed.

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This article is from Journal of Marketing Development and Competitiveness 7 (2013): 63. Posted with permission.

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Tue Jan 01 00:00:00 UTC 2013
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