Niche Marketing Your Aquaculture Products

dc.contributor.author Swann, LaDon
dc.contributor.author Riepe, Jean
dc.contributor.department North Central Regional Aquaculture Center
dc.date 2018-02-15T23:45:40.000
dc.date.accessioned 2020-06-30T06:10:18Z
dc.date.available 2020-06-30T06:10:18Z
dc.date.copyright Sat Jan 01 00:00:00 UTC 1994
dc.date.embargo 2015-03-16
dc.date.issued 1994
dc.description.abstract <p>Producers who are ready to harvest their first crop of fish, often ask, “Where will I sell them?” It is surprising how many producers ask this question so late in the production cycle. To avoid certain failure of an aquaculture enterprise, producers must seriously investigate the marketplace as an initial step before investing in production. Midwestern farmers in traditional farming enterprises, such as corn, soybeans, beef, swine, and poultry, use well-established markets that have been highly refined over the last few decades. For example, go to any rural town, regardless of its size, and you’ll likely find a grain elevator or stockyard where buyers or outlets for products are available almost daily. Aquaculture, unlike other agriculture enterprises, is in its infancy, especially in the Midwest. Large-scale processing plants solely for aquaculture products are nonexistent in this region. As a result, fish and crayfish farmers are forced to use niche markets for their products.</p>
dc.description.comments <p>This article is from the NCRAC Technical Bulletin Series #107. Used with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/ncrac_techbulletins/8/
dc.identifier.articleid 1012
dc.identifier.contextkey 6848343
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath ncrac_techbulletins/8
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/55945
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/ncrac_techbulletins/8/1994_Swann_NicheMarketing.pdf|||Sat Jan 15 01:59:12 UTC 2022
dc.subject.disciplines Aquaculture and Fisheries
dc.subject.disciplines Marketing
dc.title Niche Marketing Your Aquaculture Products
dc.type article
dc.type.genre report
dspace.entity.type Publication
relation.isOrgUnitOfPublication 9313a65f-4836-4c0e-8bb3-7544e7538811
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