Key Components of Luxury Fashion Brand Identity
| dc.contributor.author | Kim, Sooyeon | |
| dc.contributor.author | Hwang, Jinsook | |
| dc.date | 2018-10-19T04:12:04.000 | |
| dc.date.accessioned | 2020-06-30T05:36:06Z | |
| dc.date.available | 2020-06-30T05:36:06Z | |
| dc.date.issued | 2016-11-10 | |
| dc.description.abstract | <p>It is crucial to understand the brand identity as a corporate strategy, and various dimensions and elements of luxury fashion brand identity perceived by consumers at the brand-consumer interface. Therefore it would be meaningful to have in-depth interviews with professional brand managers from prestigious luxury labels to determine the key components to the brand identity of a luxury fashion brand.</p> | |
| dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/19/ | |
| dc.identifier.articleid | 1918 | |
| dc.identifier.contextkey | 10520967 | |
| dc.identifier.s3bucket | isulib-bepress-aws-west | |
| dc.identifier.submissionpath | itaa_proceedings/2016/ksct/19 | |
| dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/51159 | |
| dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/19/ITAA_KSCT_KimS_Luxury_20Brand_20Identity.pdf|||Fri Jan 14 21:50:20 UTC 2022 | |
| dc.title | Key Components of Luxury Fashion Brand Identity | |
| dc.type | event | |
| dc.type.genre | event | |
| dspace.entity.type | Publication | |
| relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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