The Public Relations and Cultural Landscape in Belgium
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2021-12
Authors
Grice, Meg
Major Professor
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Chamberlin, Deni
Committee Member
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Abstract
With an increase in cultural interconnectedness and the need for sociological intelligence in the public relations industry, my project involved researching how Belgian citizens identify with their nation, their political and social values, cases of communication gone wrong, and the importance of well-researched industry action. As a smaller area in Europe, the country does not receive the same amount of attention from popular media but still deserves recognition as a host of the European Union and an example of changing economic industries. The project exposes how cultural appreciation creates effective messaging and guides our collective knowledge in sustaining international communications regardless of language or identity.
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