Basking in the apparent glow of the industria l revolution it is easy for us to assume that the way we live our lives, entertain ourselve s, provide for our shelter, and produce and distribute our food, is sustainable. We have, after all, been incredibly successful in overcoming most of the challenges that hum ans have faced in their long history of acquiring enough food on a sustainable basi s to feed a rapidly growing human population. There are no longer any doubts that we are now producing enough food to feed the entire human population of over 6 bi llion people currently living on the planet. While more than 800 million continue to be severely malnourished, it is clear that this deficiency in food availability is not due to any lack of production.