The Effects of Telepresence from a Web Site with a 3-D "Try-On" Model on Consumers' Attitudes Toward the Online Retailer
Fiore, Ann Marie
Telepresence, in the case of e-commerce, is how closely the computer-mediated experience simulates the consumer's real-world interaction with a product.
This proceeding is from the 60th Annual Conference of the International Textile and Apparel Association (2003): pp. 1-2. Posted with permission.