Women and Small Apparel Business Ownership:A Cross-cultural Exploration of the Entrepreneurial Experience

Date
2013-01-01
Authors
Marcketti, Sara
Hodges, Nancy
Watchravesringkan, Kittichai
Karpova, Elena
Yurchisin, Jennifer
Childs, Michelle
Karpova, Elena
Marcketti, Sara
Hegland, Jane
Yan, Ruoh-Nan
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Abstract

Women-owned small businesses are making increasingly important contributions to the global economy and are developing at a faster pace than those of men (Langowitz & Minniti, 2007). Indeed, it is estimated that women-owned enterprises comprise approximately 30% of the total number of small businesses in most countries (Minniti & Naudé, 2010). Within the entrepreneurship literature, women and small business ownership has primarily been studied from a motivational perspective.

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