Attitudes and Behaviors Related to Provocative Clothing Advertisements

Date
2014-01-01
Authors
Rabolt, Nancy
Rider, Kaley
Haley, Shawn
De Guzman, Amanda
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

Today's apparel market is characterized by fierce competition and consumers are exposed to a multitude of advertising stimuli each day. Some apparel companies develop provocative advertising campaigns as a way to gain public attention. Provocative images pervade every facet of mass communications and it is such a common component in advertising that often its existence goes without saying (Heller, 2000). Sexual imagery is an effective way of attracting the attention of consumers (Vezina & Paul, 1997) and implementing sexual appeals leads to better memory, attitudes, and purchase intentions (Putrevu, 2008).

Comments
Description
Keywords
Citation
DOI
Source