Incorporating multimodal projects for enhancing Millennial learning
Is Version Of
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Millennial students are different from past generations in that they have had unlimited access to digital technology for a majority of their existence (Considine, Horton, & Moorman, 2009). The use of technology represents a cultural shift; therefore Millennial students bring a diverse and unique set of literacy skills never witnessed before. Support has been found for including multimodal practices in learning and teaching; however, limited literature has examined theoretical support for incorporating multimodal projects in curriculum. This paper outlines theoretical support for incorporating a multimodal project in retailing, consumer behavior and marketing courses.