Preparing Our Students for the Multichannel Retailing World

Date
2015-11-11
Authors
Southworth, Sarah
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Altmetrics
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Abstract

The purpose of this paper is to introduce an experiential learning group project that complements the current multichannel textbooks and lectures to prepare the students for the multichannel retailing world. This project can be adopted by any retailing classes involving the discussion of multichannel retailing to better prepare them for future careers in the emerging multichannel retailing world.

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