Preparing Our Students for the Multichannel Retailing World

Thumbnail Image
Date
2015-11-11
Authors
Southworth, Sarah
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract

The purpose of this paper is to introduce an experiential learning group project that complements the current multichannel textbooks and lectures to prepare the students for the multichannel retailing world. This project can be adopted by any retailing classes involving the discussion of multichannel retailing to better prepare them for future careers in the emerging multichannel retailing world.

Series Number
Journal Issue
Is Version Of
Versions
Academic or Administrative Unit
Type
event
Comments
Rights Statement
Copyright
Funding
DOI
Supplemental Resources
Source