Market Segmentation of Festival Attendees of an International Festival
| dc.contributor.author | Olson, Eric | |
| dc.contributor.department | Open Educational Resources | |
| dc.date | 2020-02-12T22:08:58.000 | |
| dc.date.accessioned | 2020-06-30T05:59:25Z | |
| dc.date.available | 2020-06-30T05:59:25Z | |
| dc.date.embargo | 2020-02-12 | |
| dc.date.issued | 2020-01-01 | |
| dc.description.abstract | <p>In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.</p> | |
| dc.identifier | archive/lib.dr.iastate.edu/materials/4/ | |
| dc.identifier.articleid | 1003 | |
| dc.identifier.contextkey | 16526855 | |
| dc.identifier.s3bucket | isulib-bepress-aws-west | |
| dc.identifier.submissionpath | materials/4 | |
| dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/54463 | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/materials/4/0-Event_Attendee_Data.xlsx|||Sat Jan 15 00:04:56 UTC 2022 | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/materials/4/Market_Segmentation_of_Festival_Attendees__1_.pdf|||Sat Jan 15 00:04:58 UTC 2022 | |
| dc.subject.keywords | Festival attendee segmentation | |
| dc.subject.keywords | festival target market | |
| dc.subject.keywords | festival positioning | |
| dc.supplemental.bitstream | Event_Attendee_Data.xlsx | |
| dc.title | Market Segmentation of Festival Attendees of an International Festival | |
| dc.type | article | |
| dc.type.genre | lesson_plan | |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | cfd357c8-9178-4c8c-92a0-17e4877f977a | |
| relation.isOrgUnitOfPublication | 7fcde92d-c113-4d74-9649-df8d027b06df |