Purchase and Post-Purchase Intentions of Ethical Consumer Behavior

Date
2013-01-01
Authors
Bae, Su Yun
Yan, Ruoh-Nah (Terry)
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Altmetrics
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Abstract

Two main streams of ethical consumer behavior are ethical consumerism and consumer ethics. While ethical consumerism is defined as consumers' decisions and behaviors to satisfy personal needs considering the results of their decisions with regard to environment and society (Ozkan, 2009), consumer ethics focuses on consumers' rightness of certain actions as a buyer during the purchase and post-purchase process (Dodge, Edwards, & Fullerton, 1996).

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