A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions.

Date
2015-11-11
Authors
Myers, Beth
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Altmetrics
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Abstract

A solid understanding of the environmental claims retailers are currently making in the marketplace is essential for designing further research studies in this area. Therefore, the purpose of this study was to investigate the environmental claims that retailers are making in their apparel product descriptions on their websites.

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