Creativity of images: using digital consensual assessment to evaluate mood boards Marcketti, Sara Marcketti, Sara Karpova, Elena Karpova, Elena
dc.contributor.department Apparel, Events and Hospitality Management 2018-02-19T03:53:04.000 2020-06-29T22:48:07Z 2020-06-29T22:48:07Z Sun Jan 01 00:00:00 UTC 2017 2017-01-01
dc.description.abstract <p><p id="x-x-Par1">Mood boards are used frequently in design and product development as well as in academic courses related to fashion design. However objectively evaluating the creativity of fashion design mood boards is often difficult. Therefore, the purpose of this investigation is to examine reliability of a digital consensual assessment instrument measuring creativity, using expert (from related domains) and non-expert raters (students). Creativity measures were compared with the mood board themes to further investigate any relationships between mood board types and the consensual assessment. Independent samples <em>t</em> test comparing group means indicated expert raters evaluated the mood boards significantly higher in creativity than the non-experts, <em>t</em> (99) = −6.71, <em>p</em> < .001, (95% CI −.57, −.29), while Pearson correlation results indicate a significant relationship between the two groups of raters, <em>r</em> (50) = .33, <em>p</em> < .01. ANOVA results for all raters indicated a significant difference between the five subject matter categories; <em>F</em> (4, 95) = 4.64, <em>p</em> < .005. Overall, expert and non-expert raters reported significant reliability, which further supports prior research using consensual assessment for creativity measures across domains.</p>
dc.description.comments <p>This article is published as Feeman, C., Marcketti, S., & <strong>Karpova, E</strong>. Creativity of images: Using digital consensual assessment ro evaluate mood boards. <em>Fashion and Textiles,</em> Dec 2017, 4; 17. doi.<a href="" target="_blank">10.1186/s40691-017-0102-4</a>.</p>
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dc.identifier archive/
dc.identifier.articleid 1099
dc.identifier.contextkey 11106426
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_pubs/97
dc.language.iso en
dc.source.bitstream archive/|||Sat Jan 15 02:36:41 UTC 2022
dc.source.uri 10.1186/s40691-017-0102-4
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.disciplines Graphic Design
dc.subject.disciplines Illustration
dc.subject.disciplines Industrial and Product Design
dc.subject.keywords Creativity
dc.subject.keywords Mood boards
dc.subject.keywords Consensual assessment
dc.subject.keywords Digital creativity evaluation
dc.title Creativity of images: using digital consensual assessment to evaluate mood boards
dc.type article
dc.type.genre article
dspace.entity.type Publication
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relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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