The Role of the Creative Director in Sustaining the Luxury Fashion Brand VanderPloeg, Alyson Lee, Seung-Eun 2018-10-20T14:19:20.000 2020-06-30T05:39:23Z 2020-06-30T05:39:23Z 2017-01-01
dc.description.abstract <p>The findings of this study show recent examples of creative directors who have successfully managed four components of Kapferer and Bastien's (2012) model. We also addressed issues creative directors face while attempting to balance luxury status with modernization and accessibility. In addition, specific strategies that creative directors have employed in response to the increasingly fast-paced and technology-influenced industry were discussed. The results of this study highlight examples of strategies creative directors use that have proven to be either successful or unsuccessful, providing an extensive guide for creative directors, brand managers, and marketers. Because there is limited scholarly research regarding the role of creative directors of luxury brands, the present study attempts to fill this gap.</p>
dc.identifier archive/
dc.identifier.articleid 2099
dc.identifier.contextkey 11601939
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/160
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Fri Jan 14 20:53:40 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title The Role of the Creative Director in Sustaining the Luxury Fashion Brand
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
Original bundle
Now showing 1 - 1 of 1
117.07 KB
Adobe Portable Document Format