Company environmental and societal positions as sources of competitive advantage: Implications for sustainable agriculture producers

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2005-01-01
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DeCarlo, Thomas
Barone, Michael
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Leopold Center for Sustainable Agriculture
The Leopold Center is a research and education center on the campus of Iowa State University created to identify and reduce negative environmental and social impacts of farming and develop new ways to farm profitably while conserving natural resources.
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Use of an environmental positioning strategy can help small-scale agricultural producers present their products to consumers in a more appealing manner.

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