Introduction: Personality, party leaders, and election campaigns

Thumbnail Image
Date
2018-08-01
Authors
Bittner, Amanda
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Person
Peterson, David
Professor
Research Projects
Organizational Units
Organizational Unit
Political Science
The Department of Political Science has been a separate department in the College of Liberal Arts and Sciences (formerly the College of Sciences and Humanities) since 1969 and offers an undergraduate degree (B.A.) in political science, a graduate degree (M.A.) in political science, a joint J.D./M.A. degree with Drake University, an interdisciplinary degree in cyber security, and a graduate Certificate of Public Management (CPM). In addition, it provides an array of service courses for students in other majors and other colleges to satisfy general education requirements in the area of the social sciences.
Journal Issue
Is Version Of
Versions
Series
Department
Abstract

From the moment Donald Trump declared his candidacy in the run up to the 2016 American election, his personality was front and centre. Voters were prompted from the get-go to consider “trusting” his “strong leadership,” his “honesty,” and his business acumen. Unlike many presidential candidates who are career politicians, including governors, senators, or members of congress, Trump has none of this experience but does have a level of personal infamy that rivals some of the most notorious personalities—political or otherwise—in global history. Indeed, much of the content of his campaign was, strictly speaking, devoid of “real” policy discussion, and he chose instead to prey upon the emotions of voters while insulting the personalities of his opponents. His opponent, Hillary Clinton, magnified this by, in her advertising, focusing on Trump's character to the exclusion of issue appeals.

Comments

This is a manuscript of an article published as Bittner, Amanda, and David A.M. Peterson. "Introduction: Personality, party leaders, and election campaigns." Electoral Studies 54 (2018): 237-239. DOI: 10.1016/j.electstud.2018.04.005. Posted with permission.

Description
Keywords
Citation
DOI
Copyright
Mon Jan 01 00:00:00 UTC 2018
Collections