More than ever before there is urgent need for foresters to place more importance and stress on the understanding, working with, and serving people. Managed forest land has the capability of producing many uses and benefits directly related related to the social welfare and economy of our country. Does public realize this importance? Is there a public awareness of the complexities facing the forester today? If these and similar questions arouse interest or even curiosity, a proper foundation has been laid to proceed with the subject. Along the way concern for man and his environment should not be overlooked, or in other words the balance between people and the natural resources. Any trend away from a reasonable balance between these two material things should be eyed with caution.