The Introduction and Promotion of Rayon, 1910-1924

Date
2010-10-01
Authors
Keist, Carmen
Kadolph, Sara
Marcketti, Sara
Marcketti, Sara
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Altmetrics
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Apparel, Events and Hospitality Management
Abstract

The purpose of this project was to determine the early history of rayon's introduction and promotion to the public. The researchers utilized a grounded theory and content analysis approach to analyze data collected from trade, fashion, and home magazines.

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This proceeding is from 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.

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