Satisfaction of Current Martial Arts' Uniforms and Purchase Intention of New Uniforms

dc.contributor.author Perry, Anna
dc.contributor.author Lee, Juyoung
dc.date 2018-10-19T02:16:52.000
dc.date.accessioned 2020-06-30T05:36:54Z
dc.date.available 2020-06-30T05:36:54Z
dc.date.issued 2016-11-09
dc.description.abstract <p>The purpose of the current study is to identify factors that influence martial arts practitioners' satisfaction of their current uniforms and purchase intention of new uniforms. A total of 588 participants from Amazon Mechanical Turk were recruited for a quantitative survey, including 401 males and 187 females. The result indicated that martial art practitioners were satisfied with their current uniforms as long as two functional attributes were good: quality (e.g., durable and sewn well) and selection choices (e.g., size, color, fit). However, to buy new uniforms, both functional (e.g., protection, enhance performance) and aesthetic attributes (e.g., fashion, enhance physical appearance, unique styles) are necessary conditions. Furthermore, satisfaction was not related to purchase intention, further supporting that practitioners have different evaluation standards related to satisfaction of their current uniforms and purchase intention of unknown new uniforms. The current study filled a research gap about consumers' satisfaction of their current uniforms and purchase intention of new uniforms. This study provided guidelines for industry in creating better martial arts uniforms in order to meet practitioners' needs.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/47/
dc.identifier.articleid 1694
dc.identifier.contextkey 10440115
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/47
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51277
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/47/MMGT_Perry_Martial_20Arts_RES.pdf|||Sat Jan 15 00:24:59 UTC 2022
dc.subject.disciplines Fashion Design
dc.title Satisfaction of Current Martial Arts' Uniforms and Purchase Intention of New Uniforms
dc.type event
dc.type.genre event
dspace.entity.type Publication
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