Assessing Consumers' Valuation of Cosmetically Damaged Apples Using a Mixed Probit Model Yue, Chengyan Jensen, Helen Jensen, Helen Mueller, Daren Nonnecke, Gail Gleason, Mark
dc.contributor.department Center for Agricultural and Rural Development 2018-02-16T14:49:56.000 2020-06-30T01:04:49Z 2020-06-30T01:04:49Z 2015-06-18 2005-12-01
dc.description.abstract <p>A mixed probit model was applied to survey data to analyzeconsumers’willingnessto buy apples with cosmetic damage caused by the sooty blotch and flyspeck (SBFS) disease complex. The analysis finds consumers will pay a premium for organic production methods and for apples with low amounts of SBFS damage. Behavioral variables such as experience in growing fruit significantly affect the willingness to buy applesofdifferentdamagelevels.Consumers’toleranceofveryblemishedapplesis limited and they trade off production technology attributes for cosmetic appearance. Better understanding of this trade-offisimportanttoorganicproducers’decisionsabout disease control.</p>
dc.identifier archive/
dc.identifier.articleid 1439
dc.identifier.contextkey 7235674
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath card_workingpapers/435
dc.source.bitstream archive/|||Sat Jan 15 00:16:11 UTC 2022
dc.subject.disciplines Agricultural and Resource Economics
dc.subject.disciplines Agricultural Economics
dc.subject.disciplines Agricultural Science
dc.subject.disciplines Econometrics
dc.subject.disciplines Fruit Science
dc.subject.disciplines Horticulture
dc.subject.disciplines Plant Pathology
dc.subject.keywords Horticulture
dc.subject.keywords Plant Pathology and Microbiology
dc.subject.keywords apples
dc.subject.keywords sooty blotch and flyspeck
dc.subject.keywords organic
dc.subject.keywords cosmetic damage
dc.subject.keywords willingness to buy
dc.subject.keywords mixed probit model
dc.title Assessing Consumers' Valuation of Cosmetically Damaged Apples Using a Mixed Probit Model
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication d11c02ed-d211-4b33-afda-d60143f021ca
relation.isOrgUnitOfPublication 1a6be5f1-4f64-4e48-bb66-03bbcc25c76d
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