Local farm input supply firms are an important source of information for farmers as they make various input purchase decisions. Farmers consistently rank them high In surveys. The farm Input supply firms have been slow to accept the trends toward ( sustainable agriculture. This Is changing rapidly. Farm input suppliers will begin to play an increasingly important role in the movement toward sustainable agricultural systems during the 1990s. This Is especially true for the Integrated Crop Management approach. There are several important forces driving locally owned farm input suppliers toward increased promotion and use of ICM practices.